Friday, 24 September 2010

Eun Jeong SS 2011




As some of you may know, I am taking this year out from university to kinda re-organise my head, my life and what direction of the fashion industry I want to go into - there's so many options I don't know what direction at the moment. 

I've been interning for Eun Jeong for about six months now and this is my second season with her. It has been an interesting, fast-paced and full on educational experience, an education you wouldn't learn in the lecture hall. 

I'm not too sure what my position title would be? I usually say Assistant to Eun Jeong and In-House PR. My role consisted of dealing with ticket requests, contacting buyers and sponsors, liaising with her PR reps, interviewing prospective interns, model castings, sorting out details for the presentation - really this list could go on. 



Me & Rachel sorting out Sooanne's shoe department issues.
Make-Up by MAC Cometics, my sidekick Rachel, gobsmacked by the fantastic make up.

I'm not too sure what my position title would be? I usually say Assistant to Eun Jeong and In-House PR. My role consisted of dealing with ticket requests, contacting buyers and sponsors, liaising with her PR reps, interviewing prospective interns, model castings, sorting out details for the presentation - really this list could go on. 

Last season Jeong showed at the BFC Tent at Somerset House, this season she decided to do a smaller affair with a presentation. It's like a small version of a fashion show, models stand with garments from the collection on and you get to see the garments much closer. She decided to do a presentation in London this season as she will be showing her collection at Seoul Fashion Week in Korea later this year in a large scale catwalk show.

Shoes by Irregular Choice
This season Eun Jeong took the new direction of digital print, a first for her. She is known for her signature bead and embroidery details and especially for her Spring Summer 2010 'White Reverse' Collection.  The collection consisted of nude, pastel rose, purples and lime greens, which she called the colours of summer. Personally, I think this is her best collection. It's fresh, new and exciting , definitely not something people were expecting. 

First Look on Alise
My to-do list was amazingly long, sort out hair and make up, contact brands for sponsors and gift bag products, model casting, find a man with a van, contact buyers, send save the date emails, rsvps, contact more buyers, send out tickets, sort out last minute requests, make sure all sponsor products come in time, right up credit sheet, make sure food and drinks come to the venue on time! So as you can see my time was taken up fully, at one point I didn't see my family - even though I live at home with them! 

I think Kelly Cutrone and her book saved me a couple of times from actually going crazy and crying! 

On the day of the presentation the list of things to do was endless, but with my trustie sidekick Rachel beside me nothing could go wrong! She was a helpful hand and made me not run away and hide. I literally had the guest list in my head, which became quite handy since I didn't have time to re-type the list the night before.

Sandra Cooke, the most amazing make up artist did some fantastic make up - she knows her s*** ! She a feisty Australian young lady and has been a great help, she headed the MAC make up team! Taskashi the hair stylist created a look which just sat perfect with the mood of the collection.

After a long couple of months organising the presentation it was nice to see my work on show - all my hard work, long hours, but it is kinda nice to have just a little bit of my life back!





Credit to Gabi Torres for the photography, she is really amazing!



The Whole Team minus Rachel

5 comments:

  1. Well done Natalie, you did a great job!
    Thank you for inviting me to the presentation, loved the collection...it's very ME haha.

    Much love.

    Kit xxx

    ReplyDelete
  2. WOW! Well, I think you have two options. Go on with the wonderful job you have or think if that's what you really want to do. Fashion is a tough world and you have to go in by one way or another. It might be a good way all you're doing, or maybe not. Think about it.

    Good job anyway!

    xoxo

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    http://heelsonthesidewalk.blogspot.com/

    ReplyDelete
  3. Great post! Thank you for sharing :)
    I love your blog btw!


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    ReplyDelete
  4. It looked great, the setting was perfect and glad everything ran smoothly. Looking forward to seeing what she does next season. Sounds like your pretty good at the PR side of things, maybe I'll be investing in Cutrone's book...

    ReplyDelete